On July 1, 2012 Bully Hill Vineyards and their distributor, Southern Wine and Spirits, embarked on a fundraising initiative to raise $40,000 dollars for the five regional food banks of upstate New York (Food Bank of Western New York; FOODLINK, Inc.; Food Bank of the Southern Tier; Food Bank of Central New York; Regional Food Bank of Northeastern New York). From July 1, 2012 to December 31, 2012, one dollar was donated to the food banks for every case sold in their region. At the end of the initiative, $47,000 was raised for the five regional Food Banks of Upstate New York.
- Food Bank of Western New York– $11,263.40
- Food Link (Rochester) – $12,577.40
- Food Bank of the Southern Tier – $6851.40
- Food Bank of Central New York- $8,348.40
- Regional Food Bank of Northeastern New York- $8,886.40
Bully Hill and Southern Wine and Spirits will present its donation to the food banks at 1:30 on January 29 at the offices of the Regional Food Bank of Northeastern New York, 965 Albany-Shaker Rd., Latham. This funding will help the food banks expand their services in 2013 to feed more people in need during these difficult economic times. Bully Hill hopes to run a similar fundraising campaign for the food banks again this year.